I know it’s hard to think on Wednesday afternoons, and I’m here to help. This series features articles you may have missed & centres around a different topic each week, allowing you to re-focus, re-centre, and find a little inspiration on that nagging issue you’ve been wrangling with.
The big picture
There’s a lot of brouhaha about how texting, social media, and a generally digitized world is ruining people’s ability to communicate and form deep, meaningful connections with each other. Lindsay Bell over at Spin Sucks disagrees. She makes a good case for gut instincts being as relevant today as they’ve ever been.
You know how every post about “12 ways to be happy and healthy” features an image of a skinny blonde on a beach? Yeah, Katherine over at “I Am Begging My Mother Not To Read This Blog” noticed that too. Seriously, this is a great read for a little perspective in a world where we’re bombarded by self-help advice hourly through social media.
I wish more people understood this. In communications, there’s a tendency to think that including social media in your strategy means being at work 24/7, but as Adam Singer points out, a culture of working longer hours is “ridiculous because people not interested in their work will always find a way to waste time, and for your productive, A-list employees there are human limits to how long they can work and be effective.”
On a practical note
One of the positive things about living in a social media world is the return to a focus on the importance of relationships. Ted Rubin outlines a few practical ways to make sure your blog also helps you engage your readers.
Another great post by Gini Dietrich over at Spin Sucks. This list is a concise reminder of the sorts of things you need to pay attention to if you want to make your digital marketing endeavours successful.
What do you think about living in a world where we’re expected to be connected through social media? How do you cope?Google+